Verve Group Insights: The Impact of COVID-19 on Mobile Advertising
PubNative released a report back in April on the impact of COVID-19 on mobile ad spend from before the outbreak until March, looking at behavioral changes during different phases of the pandemic. Tying...
View ArticleThe Sunset of the IDFA and the Dawn of Privacy-First Advertising
Originally published on Medium. In the last few weeks, there has been a considerable buzz around Apple’s IDFA announcement with myriads of articles predicting the apocalypse, death, or similar doom of...
View ArticleVerve Group Announces Migration to Google Cloud
BERLIN, July 28, 2020, ExchangeWire.com – PubNative, as part of Verve Group, has recently switched its data processing and compute workloads to Google Cloud Platform. Cloud computing holds an...
View ArticlePublisher Guide: Preparing Your App for iOS 14
The official launch date of Apple’s iOS 14 update is yet to be announced but can be expected sometime in September. With major privacy changes fast approaching, AdTech companies are gearing up for what...
View ArticleGuest Post: App Store Optimization – How to Take Advantage of New Territories...
The following post is a guest piece by Gummicube, a global leader in App Store Optimization. When thinking about expanding your reach and scaling up your in-app monetization, finding new growth...
View ArticleTackling IDFA Opt-Out With Contextual and Behavioral Targeting
Originally published on Verve.com In our recent article we talked about how iOS 14 and the opt-out by default of Apple’s Identifier for Advertisers (IDFA) will affect publishers and how they can...
View ArticleiOS 14 and SKAdNetwork: Redefining User Acquisition As We Know It
Originally published on Verve.com Apple has released a slew of privacy announcements with major ramifications for app developers affecting the whole mobile advertising industry. How does this impact...
View ArticleFrom Zero to Hero: A User-Centric Guide to Improve Opt-In Rates in iOS 14
Originally published on Verve.com Improve Opt-In Rates in iOS 14 This autumn, what is probably to be mid to end of September, Apple is launching its iOS 14 update with new privacy regulations shaking...
View ArticleiOS 14 Resources to Help You Navigate the Changes
Originally published on Verve.com Be Prepared With These iOS 14 Resources With the dusk of the IDFA arriving with iOS 14, the industry has recently been flooded with an avalanche of new tools,...
View ArticleiOS 14 Impact: Prepare for the Hit With Our Assessment Calculator
Originally published on Verve.com Calculate How iOS 14 Will Impact Your Ad Revenue Apple’s iOS 14 update brings with it much uncertainty within the mobile advertising ecosystem. The shift towards more...
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